![]() ![]() They will be more likely to give an app a chance if there is something in it for them, like points or exclusive content. Having loyal, returning customers is easier to market to them than starting all over with new clients.Īnother significant benefit is that people will be more likely to download apps if rewards are offered for trying them out. Not only does this keep customers coming back, but it also gives them a chance to find out about other parts of your app that might interest them. ![]() Since they will earn rewards the more frequently they use apps, customers have more reasons to spend their time on your app. Likewise, customers benefit from using Amazon Moments because they are rewarded for participating in the app developer’s marketing. Why Are Amazon Moments Beneficial for Customers? ![]() Moreover, it is an effective way to grow your customer base. This is a great way to get more relevant customers and increase conversion rates. How Does Using Amazon Moments Benefit Developers?īy integrating this new reward system into your app, developers will be able to incentivize customer behavior like watching ads or making in-app purchases. These items include gift cards, physical goods, digital content, or other rewards. Instead, it pays out points that can be redeemed for various items on Amazon. One vital feature of this rewards system is that it doesn’t take the form of cash like other programs like PayPal offer. In this case, they can assign different point values to each category, and users will earn points when they purchase a product from one of those categories. This rewards user behavior by giving them points for in-app purchases, watching ads, or playing games.įor example, developers might have an app with products in different categories. Recently, Amazon released its newest program called Amazon Moments to developers. To learn more about this exciting new program, including how Amazon Moments can benefit both users and developers, keep reading! How Does Amazon Moments Work? Developers are charged a cost per action based on the volume of the campaign. As customers increase engagement with the app, they accumulate and receive better rewards. Developers can offer consumers incentives to use their app by giving them redeemable points for select Amazon product rewards. If it’s a Prime customer, will get same day shipping and any customer can, of course, track their items.1.23 Conclusion What Is Amazon Moments In 2023?Īmazon Moments enables developers to increase customer engagement with their apps in 2023. “The reward link works like magic,” Kabbara said, “Customers click on it, go through to collect their rewards on Amazon, and, by the way, with all the benefits that they expect from Amazon. The process is quite simple: Amazon Moments automatically creates a customer-reward landing page for every single campaign and shares the rewards links-containing the rewards API-with marketers. And some marketers, especially on the loyalty side, ended up spending a ton of time trying to source rewards and figuring out how to deliver the products to their customers.”Īccording to Kabbara, Amazon faced this problem too-the company struggled to engage more customers and now aims to put this hassle to an end with the new tool. He continued, “If you look back in history, marketers used to either discount their products, extend free trials if it’s a subscription app, or give away items to drive engagement. And according to Amir Kabbara, Amazon’s head of digital marketing and consumer innovation, these brands saw impressive results.Īlso, an unnamed “video streaming service” created an Amazon Moments targeted campaign toward “lapsed” customers (previous customers that terminated their subscription), and with the new Amazon tool, these customers were two times more likely to subscribe again, Kabbara said. Subscriber numbers also doubled during the company’s Moments campaign. TikTok, Bravo, Sony Crackle, Sesame Street, Washington Post, Disney Heroes and other brands have already tested Amazon Moments. The company is debuting a new service, Amazon Moments, that will allow marketers to easily offer unique perks to customers who complete high-value actions, such as subscription renewal. This is exactly what makes rewards so addictive and what makes them a killer marketing technique.Īmazon knows this. Robert Cialdini and described in his book Influence: The Psychology of Behavior, shows that the pleasure reward circuit in the brain is an area that can be highly stimulated by food, sales or special offers. People love to be rewarded, it’s human nature.
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